ActiveVideo has introduced CloudTV, a cloud-based approach to delivery of modern user interfaces and other applications. ACG Research compared the total cost of ownership (TCO) of the immediate deployment of CloudTV to all consumer devices to a program of upgrading STBs to support a modern user interface. It found an 83 percent TCO savings over five years for CloudTV as compared to the STB replacement program. The analysis also tested the robustness of the TCO findings by performing a number of sensitivity studies. These studies found that the TCO savings of CloudTV are significant and extend well beyond probable operating conditions. Click here to download the business case.
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