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Small Cell Service

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By the end of 2012, the number of mobile-connected devices will exceed the population of earth. In four years, the average smartphone will generate 2.6 Gigabytes of traffic per month, driving a total of 10.8 Exabytes per month on global mobile networks. With the proliferation of smart phones and tablets causing this 18-fold capacity increase, mobile operators are looking for solutions which could help them reduce the ever-growing strain on their networks and increase profitability.  Small cell is one such technology which will play an important role in helping shape the future of mobile networks.

What is small cell?  Basically, it is a radio access node that provides localized mobile services based on software-defined, low-power RF profiles using licensed and unlicensed spectrum. Types of small cells are femtocells, picocells, and microcells. WiFi is a small cell but does not operate in licensed spectrum or interoperate with mobile macrocells (self-organizing networks or SON); therefore, it cannot be managed as effectively as small cells that utilize licensed spectrum.

Small cell sites can be installed in homes, offices, or mounted on the outside of a building for a public event. Instead of using bandwidth from a macrocell tower, small cells can backhaul traffic via diverse options; broadband connections such as the DSL or cable Internet in a home, or via Ethernet or Fiber connection inside an office building or public venue.

Benefits of small cell:

*Lower cost/bit delivery of mobile data services for operators

*Extended mobile network coverage and range of access

*Offload macrocells (spectrum efficiency) to cover larger areas

*Enable service providers with new revenue streams

*Vital to managing LTE Advanced spectrum more efficiently

The most significant benefit related to small cell is that it is an integral component of future LTE networks. Why? In 3G networks, the function of small cells is as an offload technique. In 4G networks, the mobile network is constructed with layers of small and large cells (heterogeneous network principal or HetNet). With HetNet, all cells will be self-organizing, drawing upon the principles in current Home Node B (3G), and Home eNode B (LTE).

The next-gen innovations in radio access design will feature almost flat architectures where the difference between a small cell and a macrocell depends on how may virtual spectral cubes are stacked together. With software-defined radio, a base station could be 2G, 3G or 4G with a flick of a switch, and the antenna range can easily be tuned.

Contact sales@acgresearch.net for more information about ACG Research's Small Cell consulting or syndicated market share/forecasts services.

Strategic Planning & GTM Services

ACG Research assists organizations with developing their strategic plans for small cell, identifying new business models and establishing go-to-market strategy.

These services consist of executive presentations, market landscape reviews, scenario impact modeling, organizational consensus development, vendor selection/negotiation and internal change management, updated sales and channel tool kits as well as video services pricing models.

Market Research and Monitoring Syndicated Services

These services provide an overview of the market (drivers, challenges and key players), a detailed understanding of the small cell technologies and solutions available, identifying their strengths and weaknesses. We also examine industry best practices and case studies, including efficiency measurements.

Market Education Services

To be fully effective, companies need to test their messages and use independent third-party channels for certain messages for maximum impact. ACG offers this service to clients when it agrees with the messaging. In addition to providing a trusted, independent viewpoint for clients, ACG's website and direct channel to key decision makers augments our clients' existing channels for communicating vision and products/solutions strategy.

Customized Services

Select those cuts you want and we will quote you a price to meet your unique business opportunities for your small cell initiatives.

*Sales demo for your sales tool kit
*Sales and channel assessment and recommendation
*Go-to-market strategy and execution
*Benchmarking against your competition

These customized options can be added to your sales tool kit. We design use cases and demos from surveying your sales force, your channel and your target customers and through market segment analysis.

Contact sales@acgresearch.net for more information about ACG Research's Small Cell consulting or syndicated market share/forecasts services.



Customized Small Cell Syndicated Services

Client: Top Tier Manufacturer for Network Equipment

Problem to solve: To identify and develop a new syndicated service.

ACG Research retained: To develop worldwide and regional market share/forecast small cell syndicated service.

What we did: Surveyed worldwide vendors, reviewed public information developed service segmentation and definitions and developed reports. This information was checked with vendors to ensure market accuracy.

Result: Developed worldwide and regional market share/forecast syndicated service; customer now had specific market share and forecast data from which to draw to develop marketing strategies.




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