Cloud Storage Project Service Creation for Partner Community
Case: Understanding why and how your customers purchase can be as important as what they are purchasing. A neutral third-party vendor can help provide clarity and go-to-market strategies based on actual customer data.
Client: Top-Tier Manufacturer of Storage Equipment
Problem to solve: A key distribution partner's business is under threat since it caters primarily to the SMB market. The SMB market is increasingly turning to cloud services to support business as opposed to buying hardware and have their value-added reseller implementing those solutions.
ACG Research services: Define the available market, understand the competition, research cost structure and provide go-to-market strategy. Create a survey to confirm interest in the partner community for the cloud storage solution.
Results: Survey implemented, market data collection and interpreted, and presented results in PowerPoint presentation, which included Excel spreadsheets and charts. Additionally, presented recommendation as well as action plan on how best to execute on results.
Our deliverables: Interviewed potential solution partners, built infrastructure architecture to determine cost components, researched competitive offerings, built questionnaire to survey partner community, provided recommended action plan with financials.
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